Quorum Review IRB (now Adverra) is a company specializing in streamlined, service-centered independent ethics and regulatory review, that assures the ethical integrity of clinical research. As a new client they wanted a complete brand new design than what they had. They gave me complete creative freedom on designing their new booth.
With the information I have gathered from them, they wanted their booth to “pop” and stand out from the typical static and sterile branding that many companies in the medical industry carry. They also need to share the booth space with another brand, Kinetiq, having the overall design be seamless. Along with that they had certain requirements such as needing demonstration and engagement areas, storage, etc.
The idea was to have Quorum’s vibrant colors in their branding captivate show attendees. The use of that with their messaging and marketing material to generate their interests. There are different levels of height for their logo and contrasting brand colors to capture attention at every level and sides from near and afar.
